Track: Presentations

  • Less Clicks, More Impact: Streamlining Email Campaigns Through UX

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    paupaupau555

    This session explores how a thoughtfully designed email marketing tool can empower WordPress users—especially those just starting out—to connect with their audience and grow their business. We’ll look at how intuitive UX, smart defaults, and guided workflows can reduce friction, making it easier for non-experts to launch effective campaigns without getting lost in complexity. It’s…

  • From NIS2 to secure WordPress: a realistic compliance roadmap for small agencies and freelancers

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    Francesco Canovi

    The EU’s NIS2 directive—transposed into national law from 17 October 2024 onward—imposes tougher cyber-risk management, incident-reporting and supply-chain duties on “essential” and “important” entities. Although only a handful of member states met the deadline, enforcement pressure is already building in 2025, leaving many micro-agencies and solo WordPress professionals exposed. This talk demystifies NIS2 through a…

  • Content That Converts: A Beginner’s Guide to Compelling Product Stories

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    craylor

    Unlock the power of product content to drive sales! This beginner-friendly talk provides product owners with the essential tools and techniques to craft compelling narratives that resonate with target customers on social media. Move beyond basic tutorials and discover how engaging video content can significantly boost your conversion rates and build a thriving online community.…

  • Build Websites for Humans

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    Vineet Talwar

    Think about the last time a site left you puzzled or impatient. In this session we share clear steps to make sure your visitors never feel that way on your pages. You will discover practical ways to guide every click, keep layouts sharp on every screen, and write content that speaks to real people while still…

  • Combining product development mindset to digital agency

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    Teemu Suoranta

    Most of the WordPress agencies provide very similar set of services and standing out from competition can be hard. Through product development agencies can either offer something unique and/or get their work done more efficiently. In this talk I will show how the biggest WordPress agency in Finland (Evermade) does product development, what we consider…

  • How Agencies Can Evolve with AI and Page Builders

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    Raitis Sevelis

    Many developers and agencies see AI and page builders as a threat – especially when tools promise that “anyone can build a website.” But the reality is more complex. This talk explores how the combination of AI and page builders can empower professionals rather than replace them. We’ll dive into real world strategies and examples…

  • Affiliate Marketing for WordPress Creators: A Practical Guide to Earning from What You Know

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    zemyna

    Most developers and website creators already recommend plugins they trust – but many don’t realize they’re leaving money on the table. In this talk, we’ll explore how affiliate marketing works in the WordPress space, why it’s not just for influencers, and how developers, freelancers, and agencies can earn recurring or passive income by sharing the…

  • Good bye plugins, hello AI (Presentation in Lithuanian language)

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    deimantesmite

    Tired of slow-loading websites and plugin overload? In this talk, I’ll walk you through 5 real-world situations where I chose to skip WordPress plugins and instead used AI-generated code to build faster, leaner, and more client-focused solutions. You’ll see how AI tools can help simplify your workflow, improve performance, and keep your sites clean and…

  • How to Be Taken Seriously in WordPress (WIP)

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    Remkus de Vries

    In an ecosystem as open and noisy as WordPress, how do you stand out without shouting? This talk is a behind-the-scenes look at how I built trust and influence. Not with products or funnels, but by consistently showing up, curating high-signal ideas, and speaking as a peer. We’ll explore what actually signals authority in our…