We’ll move through a must-have checklist and prove, with your own URLs, how developers are the frontiers of modern SEO and AI answer optimisation.
The goal isn’t “more keywords.” It’s being findable, recommended, and trusted by three audiences at once: people, search, and AI.
We’ll dissect the mistakes owners keep repeating, do a fast health check, then prioritise fixes that compound.
By the end, you’ll know what to change, how to measure it, and how to help your sites and shops win in an AI-shaped web.