Less Clicks, More Impact: Streamlining Email Campaigns Through UX

This session explores how a thoughtfully designed email marketing tool can empower WordPress users—especially those just starting out—to connect with their audience and grow their business. We’ll look at how intuitive UX, smart defaults, and guided workflows can reduce friction, making it easier for non-experts to launch effective campaigns without getting lost in complexity. It’s about meeting users where they are and helping them do more with less effort.