In an ecosystem as open and noisy as WordPress, how do you stand out without shouting? This talk is a behind-the-scenes look at how I built trust and influence. Not with products or funnels, but by consistently showing up, curating high-signal ideas, and speaking as a peer.
We’ll explore what actually signals authority in our space, how voice and taste help you stand out, and why being a thoughtful practitioner matters more than trying to “do content.” Whether you’re a developer sharing tools, a freelancer documenting your process, or a product builder looking to connect with your audience, this talk will help you understand how to earn trust and grow visibility. Without selling out.
If you’ve ever felt like your work deserves more attention, but you hate “marketing”, this talk is for you.